The existing adtech industry led by tech giants like Google and Facebook use real-time bidding (RTB) for supply-side (SSP) ad delivery built on a foundation of invasively harvesting user data (your data). They’re also using 20-year-old outdated ad metrics that create inconsistent results and deliver shallow insights about potential customers.
Over the last decade, consumer data protection has gotten progressively worse in the adtech industry, even with the rise of GDPR compliance meant to protect consumers. A cornerstone of adtech is the use of real-time bidding (RTB), backing this system is a portfolio of real-time personal information, browsing history, and other metadata about the consumer, used for targeted ad campaigns.
In the digital streaming and video ad space, viewers are seen as inactive passive participants. This mindset has perpetuated marketing behavior by brands and publishers that often push consumers further away. Advertising metrics like Cost per Mille or CPM further this divide as it categorizes consumers as external elements to the industry, rather than willing or encouraged participants.
Many media, gaming, and streaming platforms typically implement some kind of monetization structure to promote viewer growth and engagement. For example, YouTube shares a split of its advertising revenue with the content creator incentivizing audience growth. These solutions are one dimension, however, limiting the ROI to a cost-in, cost-out transaction.
Ayozat™ is a media and technology company that is positioned to be a significant disruptor in the sports, media, and gaming sectors with wide distribution to traditional TV channels and OTT streaming platforms.
Proprietary wrapped ingest method for transcoding, transmission, broadcasting, and distribution to satellite for TV or CDN with 54 points of presence for streaming OTT concurrently or separately.
Proprietary compression technology paired with our custom playout software lowers satellite bandwidth transmission by 50% or more and allows dynamic ad insertion to TV and OTT concurrently.
Ayozat.com offers a path to video hosting for services like VOD and SVOD, or a complete whitelabel solution for brands looking to make their own platform with our powerhouse of a network.
Fully customized and in-house developed supply-side-platform and lite demand-side-platform for serving digital ads online backed by the ad inventory of Magnite, the world’s largest self-side advertising platform.
Blockchain based advertising reward system, fully integrated with our custom advertising network on Ayozat™, with the ability to drop into existing ad technology stack infrastructure on other sites.