The existing adtech industry led by tech giants like Google and Facebook use real-time bidding (RTB) for supply-side (SSP) ad delivery built on a foundation of invasively harvesting user data (your data). They’re also using 20-year-old outdated ad metrics that create inconsistent results and deliver shallow insights about potential customers.
Over the last decade, consumer data protection has gotten progressively worse in the adtech industry, even with the rise of GDPR compliance meant to protect consumers. A cornerstone of adtech is the use of real-time bidding (RTB), backing this system is a portfolio of real-time personal information, browsing history, and other metadata about the consumer, used for targeted ad campaigns.
In the digital streaming and video ad space, viewers are seen as inactive passive participants. This mindset has perpetuated marketing behavior by brands and publishers that often push consumers further away. Advertising metrics like Cost per Mille or CPM further this divide as it categorizes consumers as external elements to the industry, rather than willing or encouraged participants.
Many media, gaming, and streaming platforms typically implement some kind of monetization structure to promote viewer growth and engagement. For example, YouTube shares a split of its advertising revenue with the content creator incentivizing audience growth. These solutions are one dimension, however, limiting the ROI to a cost-in, cost-out transaction.
Linkquid™ offers a groundbreaking reimagined digital advertising solution that is focused on rewarding consumers by paying them a portion of advertising campaign revenue based on their level of interaction with an ad, giving lucrative incentives for more engaged viewership and much deeper insights for advertising brands about their target audience.
The Ayozat™ Network is the backbone of the Linkquid™ system, it’s comprised of a streaming OTT platform, dedicated server space at tier-1 data center’s like Telehouse London, dedicated satellite hand-off locations in Atlanta, London, and Singapore, a CDN with 54 PoPs worldwide, custom advertising SSP, custom playout software, custom media player, and strategic partnerships like Encompass (global media distribution) and Magnite (largest ad inventory holder).
Linkquid™ is part of the Ayozat™ network, it hooks into our custom SSP providing a new ad metric engine replacing traditional Real-Time-Bidding and CPM models, gives a cryptocurrency based reward system for monetization of content owners and end-viewers, and facilitates the full protection and user-managed monetization of their personal browsing habits.
Ayozat™ is a media and technology company that is positioned to be a significant disruptor in the sports, media, and gaming sectors with wide distribution to traditional TV channels and OTT streaming platforms.
We’re already in the process of developing Linkquid™, so our timelines are fast when compared to a typical project of this scale, and because Ayozat™ has a fully functioning network with existing business lines, it makes this kind of launch a lot easier and the timetable much more reliable.
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